Starworld Services (Case Study)

Starworld — Case Study | Arjit Nanda

Case Study · Multi-Market · High-Scale Campaign

4.3x ROAS on a $230K ad spend.

Starworld needed scale. $230K in ad budget, 7,000+ qualified leads generated, and $1M in revenue delivered. Every step from strategy to creative to optimization was owned end-to-end.

Starworld

Senior Marketing Manager

Duration: Multi-campaign

Industry: B2C / High-Ticket

4.3x

Return on
$230K ad spend

7,000+

Qualified leads
generated

$1M

Revenue driven
from campaigns

$230K

Ad budget managed
end-to-end

The Challenge

Big budget.
No system.
Low returns.

Starworld needed to turn a substantial ad budget into qualified leads and real revenue — but lacked a structured campaign architecture to do it. Audience targeting was broad, creative was inconsistent, and there was no reliable attribution to know what was actually working.

✕Ad spend running without structured audience segmentation

✕No creative testing framework — one format, no optimization

✕Lead quality inconsistent — volume without qualification

✕No attribution model — impossible to know what drove revenue

The Work

Built every layer.
Owned every result.

01 — Audience

Research & segmentation

Deep audience research to identify high-intent buyer segments. Built precise targeting frameworks across Meta and Google to maximize lead quality, not just volume.

02 — Creative

Ad creative strategy

Developed a full creative strategy — multiple formats, hooks, and messaging angles tested simultaneously. Iterated weekly based on performance data.

03 — Campaigns

Multi-channel architecture

Built and managed the full campaign architecture across platforms — budget allocation, bid strategies, funnel structure from awareness to conversion.

04 — Leads

Lead qualification system

Set up lead scoring and qualification flows so the sales team received only high-intent prospects — improving close rates and reducing wasted follow-up.

05 — Optimization

Daily performance tuning

Monitored and optimized campaigns daily — pausing underperformers, scaling winners, adjusting bids and budgets in real time based on ROAS data.

06 — Reporting

Attribution & reporting

Built a full attribution model linking ad spend to revenue. Gave leadership a clear view of CAC, ROAS, and channel-level contribution.

Spending $230K on ads is easy. Making every dollar accountable is the hard part. The secret wasn't budget — it was building a system where every lead, every click, every conversion was traced back to a decision I could make better tomorrow.

— Arjit Nanda

Tools & Stack

Built with the right tools.

Meta Ads ManagerGoogle AdsGoogle Analytics 4Excel AnalyticsLead ScoringA/B TestingCreative ProductionCanva ProAttribution ModelingCampaign Optimization

Results

Numbers that prove the work.

4.3x

ROAS on $230K spend

$1M

Revenue generated

7,000+

Qualified leads

$230K

Budget managed

What's Next

Want results like this for your team?

I build marketing functions that grow revenue — from brand foundations to full-stack campaigns.

Let's Talk View LinkedIn