EnglishWise Global (Case Study)

EnglishWise Global — Case Study | Arjit Nanda

Case Study · Australia · 3 Years

From $500K to $3M in 3 years.

EnglishWise had the product and the educators. They needed a full-funnel digital engine to scale. Built from scratch — SEO, paid, email, conversion — and took them to 6x revenue.

EnglishWise Global · Australia

Senior Marketing Manager

Duration: 3 Years

Industry: EdTech / English Coaching

Revenue growth
$500K → $3M

3 Yrs

Full-funnel strategy
owned end-to-end

↑↑↑

SEO, paid & email
all scaled together

Marketer. Everything
built & run solo.

The Challenge

Wrong audience.
Low traffic.
No funnel.

EnglishWise is an Australian edtech company offering English coaching and IELTS/PTE prep. When the engagement began, revenue was sitting at $500K — solid product, but no real digital engine to scale it. No conversion funnel, limited SEO visibility, and paid campaigns that weren't generating qualified leads.

✕Organic traffic too low to sustain growth without expensive paid spend

✕No structured email nurture — leads were going cold after initial contact

✕Paid campaigns running without proper audience segmentation or conversion tracking

✕No full-funnel view — marketing decisions were disconnected from revenue outcomes

The Work

Built every layer.
Owned every result.

01 — SEO

Search engine domination

Built a comprehensive SEO strategy targeting high-intent IELTS and English learning keywords. Long-form content, technical fixes, and local optimization for Australian search.

02 — Paid

Performance campaigns

Built and managed paid campaigns across Google and Meta — audience research, creative testing, bid optimization. Every dollar tracked back to qualified enrollments.

03 — Email

Lifecycle nurture

Built email nurture sequences from scratch — welcome flows, engagement series, re-engagement campaigns. Turned cold leads into paying students at scale.

04 — Conversion

Landing page optimization

Designed and tested conversion-focused landing pages for every major course offering. A/B tested headlines, CTAs, and social proof elements until conversion rates climbed.

05 — Analytics

Full-funnel tracking

Set up GA4, paid tracking pixels, and cross-channel attribution. For the first time, the team could see exactly where students were coming from and what was converting.

06 — Strategy

3-year growth roadmap

Planned and executed a phased 3-year digital growth strategy — building authority in year 1, scaling in year 2, and optimizing for LTV in year 3.

Education marketing is really trust marketing. Students choosing an English program are making a high-stakes decision — investment, time, their future. Every piece of content, every ad, every email was built to build that trust first, sell second.

— Arjit Nanda

Tools & Stack

Built with the right tools.

Google AdsMeta AdsGoogle Analytics 4SEOEmail MarketingLanding Page BuilderA/B TestingCanva ProExcel AnalyticsSalesforce

Results

Numbers that prove the work.

$3M

Revenue (from $500K)

Growth in 3 years

↑

SEO + paid + email
all scaled

Years of full ownership

What's Next

Want results like this for your team?

I build marketing functions that grow revenue — from brand foundations to full-stack campaigns.

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