Du Digital (Case Study)

DU Digital Global — Case Study | Arjit Nanda

Case Study · India · Digital Marketing & SEO

Built the digital engine behind a fast-scaling brand.

DU Digital Global needed digital marketing infrastructure that could support rapid scaling. Built end-to-end — SEO, paid campaigns, content strategy, and analytics — with measurable growth across all channels.

DU Digital Global · India

Senior Marketing Manager

Industry: Digital Services / Tech

Focus: Growth & Digital Infrastructure

↑

Organic traffic
scaled significantly

↑

Lead generation
improved across channels

↑

Campaign ROAS
optimized

Full digital stack
built & managed

The Challenge

Unstructured growth.
No digital foundation.
Missed opportunities.

DU Digital Global was scaling fast but without a structured digital marketing foundation to support that growth. Traffic was inconsistent, campaigns were running without clear attribution, and there was no unified content or SEO strategy to build long-term organic presence.

✕No structured SEO strategy — organic traffic inconsistent and hard to scale

✕Paid campaigns without proper tracking or attribution models

✕Content production ad hoc — no editorial calendar or keyword framework

✕No unified analytics view — team was making decisions without reliable data

The Work

Built every layer.
Owned every result.

01 — SEO

Search strategy & execution

Developed and executed a full SEO strategy — keyword research, content planning, technical fixes, and link building. Built organic traffic as a compounding, scalable channel.

02 — Paid

Campaign build & optimization

Built paid campaigns across Google and Meta — structured audience targeting, creative testing, and daily optimization to improve ROAS and reduce CAC.

03 — Content

Content engine

Created the content strategy and editorial calendar — blog posts, landing pages, and campaign content all mapped to SEO intent and paid campaign themes.

04 — Analytics

Full-funnel tracking

Set up GA4, ad tracking pixels, and cross-channel dashboards. Made the full funnel visible — from first touch to conversion.

05 — Email

Lead nurture

Built email nurture workflows to convert leads generated from paid and organic channels — welcome sequences, engagement campaigns, and re-engagement flows.

06 — Brand

Digital brand consistency

Ensured brand consistency across all digital channels — standardized templates, tone of voice guidelines, and visual identity applied across all touchpoints.

Digital marketing without attribution is just spending. Before building any campaign, I built the measurement layer first — so every rupee spent had a traceable path to revenue.

— Arjit Nanda

Tools & Stack

Built with the right tools.

Google Analytics 4Google AdsMeta AdsSEO ToolsEmail MarketingCanva ProExcel AnalyticsContent StrategyA/B TestingCRM

Results

Numbers that prove the work.

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Organic traffic growth

↑

Lead quality improved

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Campaign efficiency

Full digital stack built

What's Next

Want results like this for your team?

I build marketing functions that grow revenue — from brand foundations to full-stack campaigns.

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