Exotic Indian Beauty (Case Study)

Exotic Indian Beauty — Case Study | Arjit Nanda

Case Study · Sydney, Australia · Brand Launch

Launched a new location with zero existing presence.

Exotic Indian Beauty opened a new salon in Sydney's North Shore. No local awareness, no digital presence for the new location. Built the entire launch strategy and motion creative from scratch.

Exotic Indian Beauty · Sydney

Marketing Strategist

Industry: Beauty & Wellness

Focus: Launch & Brand Awareness

0→1

Brand presence
built for new location

↑

Local awareness
in target area

Full launch campaign
executed

↑

Foot traffic &
booking growth

The Challenge

New location.
Zero awareness.
Needed foot traffic fast.

Exotic Indian Beauty opened a new salon in Waitara, Sydney's North Shore — a new location with no existing local brand awareness. The challenge was to build presence fast, attract the right audience, and drive bookings from a standing start in a competitive local beauty market.

✕Zero awareness in the new North Shore location catchment area

✕No local digital presence — Google Business, social, or search visibility

✕No launch campaign or creative assets for the new opening

✕Needed to establish trust quickly in a market that runs on reputation and referral

The Work

Built every layer.
Owned every result.

01 — Brand

Location brand build

Developed the visual and messaging identity for the Waitara location — tone, creative direction, and key messages tailored to the North Shore audience.

02 — Motion

Video launch creative

Produced the launch video — map zoom sequence, salon interior reveals, parking and convenience messaging, and closing brand card. Shot-by-shot scripted and delivered.

03 — Local SEO

Google Business setup

Set up and optimized the Google Business profile for the new location — photos, descriptions, categories, and early review generation strategy.

04 — Social

Instagram & Facebook launch

Built the social launch plan — content calendar, opening day posts, local community engagement, and targeted paid reach to the surrounding suburbs.

05 — Ads

Hyperlocal paid campaigns

Ran hyperlocal Meta ads targeting suburbs within a 10km radius. Creative tested multiple hooks: convenience, Indian beauty expertise, and opening offer.

06 — Community

Local outreach

Developed a local outreach plan — partnerships with nearby businesses, community groups, and South Asian community networks to seed organic word-of-mouth.

Beauty is hyper-local. People don't travel far for a salon — they pick the one they trust closest to home. Every decision in this launch was built around one question: how do we become the obvious choice for the North Shore community?

— Arjit Nanda

Tools & Stack

Built with the right tools.

Meta AdsGoogle Business ProfileLocal SEOCanva ProVideo ScriptingInstagramFacebook AdsContent CalendarCommunity OutreachGoogle Analytics

Results

Numbers that prove the work.

0→1

Complete location launch

↑

Local awareness built

↑

Booking growth post-launch

Full campaign executed

What's Next

Want results like this for your team?

I build marketing functions that grow revenue — from brand foundations to full-stack campaigns.

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