Forever Medspa (Case Study)
Case Study · New Jersey · 3-Month Engagement
Broken funnel. $100K fixed in 90 days.
Forever Medspa had weak SEO, a flat email program, and a website hemorrhaging repeat visitors. Three months, full diagnostic, measurable results on every channel.
+30%
Organic traffic
from SEO rebuild
from SEO rebuild
3%→4.5%
Email CTR lift via
segmentation
segmentation
$100K
Incremental revenue
from email alone
from email alone
+20%
Repeat visit rate
via conversion fixes
via conversion fixes
The Challenge
Low conversions.
Leaky funnel.
Missed revenue.
Forever Medspa is a luxury medical spa in New Jersey. The digital presence was underperforming across every dimension — thin SEO, a flat email program with no segmentation, and a website that was actively losing repeat visitors without any retention mechanism.
✕SEO gaps bleeding organic traffic with no fix in place
✕Email program sitting at 3% CTR — no behavioral segmentation, no lifecycle flows
✕Website losing repeat visitors with zero retention or conversion mechanisms
✕No analytics visibility — decisions being made blind
The Work
Built every layer.
Owned every result.
01 — SEO
Full audit & rebuild
Ran a complete technical and content SEO audit. Identified every gap and executed all fixes. Organic traffic increased 30% within the 3-month window.
02 — Email
Behavioral segmentation
Rebuilt the email program in Salesforce Marketing Cloud — segmentation by behavior, lifecycle flows, A/B tested subject lines. CTR went from 3% to 4.5%, generating $100K in incremental revenue.
03 — Psychology
Conversion optimization
Applied customer psychology principles to diagnose where and why visitors were dropping. Added chatbot, exit intent popups, and returning user content — repeat visit rate up 20%.
04 — Analytics
Tracking rebuild
Rebuilt analytics tracking from scratch. Gave the team real visibility into which channels, campaigns, and content drove bookings.
05 — Creative
Premium visual assets
Produced all visual assets — product graphics, motion visuals, and landing page content reinforcing the brand's luxury positioning throughout.
06 — Strategy
Full channel audit
Audited the entire digital presence and delivered a prioritized fix roadmap. Every action sequenced by revenue impact.
"
Luxury service buyers don't just need information — they need to feel safe and valued before they book. Every conversion fix was rooted in that psychology: reduce friction, signal trust, and make returning feel effortless.
— Arjit Nanda
Tools & Stack
Built with the right tools.
Salesforce Marketing CloudGoogle Analytics 4SEO AuditClaude AIChatbot IntegrationExit Intent PopupsCanva ProEmail AutomationBehavioral SegmentationLanding Page Optimization
Results
Numbers that prove the work.
+30%
Organic traffic growth
$100K
Incremental email revenue
4.5%
Email CTR (from 3%)
+20%
Repeat visit rate
What's Next
Want results like this for your team?
I build marketing functions that grow revenue — from brand foundations to full-stack campaigns.